The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!

Plan/Motive

With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.

Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.

The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.

The Results

On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!

And here are the results for the next day with paid sales.

21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.

Chart Movement

On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.

Advertisers

So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.

Here’s who I used for this promo run.

Day 1 – The Teleporter is Free

Freebooksy Sci Fi Promotion

Book Runes Featured Free Book

Day 2 – The Teleporter is discounted to 99 cents

Fussy Librarian

Just Kindle Books

These 4 advertisers were all paid, check them out for individual pricing.

Concluding Thoughts

Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.

Thank you for reading and below you shall find some resources to help with your own promo efforts.

Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!

A Concise List of Book Promotion Sites

My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!