The results are in for my latest book promotion efforts and loyal Rock Star Patrons got to see it before anyone else but now its available for all. Let us dive in!
Its good to lay down a plan and my plan was simple this time around; to celebrate the one year anniversary of Consistent Creative Content being released by running a weekend price reduction promotion with a little paid advertising. Using a few different advertisers over a few days I even had the grand vision of the book reaching #1 and Best Seller status on Amazon. There were a few other promotional things planned for the weekend and run up to it also.
I’ve been eyeing up this anniversary for a little while now and so I booked my advertising at the end of April – some advertisers tend to get booked up so planning in advance always helps with that.
The Price Promotion would be $0.99 and run from Friday the 20th to Sunday the 22nd with the usual price being $3.99 – a considerable drop so I was hopeful for this one. A few days or a weekend is more than enough to run a price promotion, I tend to only run them in short bursts to create some urgency, plus after day 2 or 3 I run out of the energy required to keep tweeting about the same thing.
For the Friday I used Robin Reads and their $0.99 Non-Fiction Feature that cost $65
For the Saturday I used E Reader News Today ($55) and Bargain Booksy ($35)
(Give these sites a Google if you want to find out more)
These advertisers I have used previously and generally bring good results. As you can see they have a cost which is something that you need to be prepared to do if you want serious results.
The wonderful thing is I paid for this advertising with the royalties I’ve earned so far this year from book sales.
For many years, I’ve run these promotions at a loss but there have been other returns in the form of Amazon chart movement, reviews, further sales, social media follows and new readers. Plus this isn’t my day job, so there is no pressure to earn actual money.
Other Promotional Things
To tie in with the anniversary I put together a reflective blog post about the first year of Consistent Creative Content and I also released a special presentation of yours truly narrating some of the book which was made free to listen.
These other promotional things tend to help just a little and the more platforms you are active on, the better chance you have of reaching just a few extra potential readers. So in theory, the more you do, the better chance of reach.
My initial plan was to keep things discreet on Twitter until the Saturday because the platform tends to figure out that I would be trying to sell things and therefore the algorithms would kick in or start kicking me and reduce my visibility – I can’t say Twitter does this 100% but I have a feeling something happens beneath the curtain when anyone gets a little too advertisey. On this weekend in particular, it was looking like I’d be reaching the 30,000 follower milestone on Twitter.
As you can see, day 1 brought in the most sales. There were even a few full priced sales the day before over in the US which gave Consistent Creative Content a great start.
Day 2 saw 23 sales and then things slowed down on the Sunday to just 3 sales.
For the time CCC was discounted it sold over 60 copies!
By the time Friday evening rolled around CCC shot all the way up to #2 in the US Amazon Charts under the Writing Skill Reference Chart. Usually its in the 1000’s which is an incredible result and will help with visibility.
Pro Tip: If you are looking for more visibility and perhaps even thinking of applying for a BookBub Featured deal, getting your book higher up the charts just before applying will help.
Because of the surprising chart position over in the US by Friday evening, I decided to take the plunge into tweeting. I got a little excited and hoped that maybe CCC would reach best seller…
Now the book never got to #1 which would have been awesome but perhaps another achievement for another day. I did spend the weekend tweeting quite a lot about CCC which effectively killed my engagement and visibility for the time. Even with a following as large as mine being sales focused constantly will reduce my reach or that’s how it seems anyway. Here’s an insight into that:
Friday Organic Twitter Impressions: 42,000+ (less book plug stuff)
Sunday Organic Twitter Impressions: 16,00+ (more book plug stuff)
This is also another reason why just a few days for a promo is enough.
I’m happy with this one year anniversary promo. CCC is becoming my most successful book but that success takes some time and time is a book’s best friend. Perhaps in a few years time the results will be even better!
Thanks for reading.
Quite soon I’ll be recording a new Twitter Coaching Sessions which is a celebratory glance at how I reached 30,000 Twitter followers and it will be free for all to listen!