And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.
For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.
So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.
There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.
From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.
So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.
Generally, the more books you have available, the more cool things you can do to try and sell them.
Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.
Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.
Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.
Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.
Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.
Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.
Who did I advertise with?
For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.
Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.
This was the first time I had used just a single advertiser. And so, on with the results!
There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:
Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?
The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!
The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!
Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:
After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!
It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.
Factors for Success
With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:
All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;
Some reviews help and every one of the books in the Order of the Following Series have at least 5;
I have a series page on Amazon which means all of the books in the series are in one place;
The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;
I invested money in the promotion and sometimes you have pay serious money to get serious results;
My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.
I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!
Thanks for reading!
Here’s a short list of resources that will hopefully help with your book promo efforts:
You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!
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