Constantly chasing higher numbers on social media can be draining. Especially when you think you’ve figured out the answers, they go ahead and change the questions. Who are they? The platforms and their algorithms which to me are kind of like a gym membership – costly enough for you to return most weeks but also designed to cast the illusion that you are making progress but actually you are in the same place.

How do I cope with the constant mind fu** that this can all be? Quite simply, I take it one day at a time and honestly, I enjoy the challenge and the connections I make with others. Seeing faces or those behind the handles return everyday to face the same grind as me provides comfort because social media can be a lonely places sometimes, it can feel like you are drifting in space but there are good folks out there and together we make it bearable.

I’m doing my best to up my Twitter game because 20,000 follows is on the near horizon but it just feels like things have slowed on the platform and as someone who is experienced with it I know the problem probably sits with me. The times are moving on from the pandemic ‘everyone is always online’ era and a time where I managed to seize the opportunity. In the past 16 months I made the best of this blog, my author career and wider social media presence but now I’m going to need to adapt to this newer emerging world. But people will always take what you are offering, whether it be content or just your presence, remember that constantly chasing numbers can be a psychological minefield but on social media you get results near enough instantly. So for now I’ll keep chasing because bigger better things are coming.