I think sometimes its as simple as being committed and dedicated in order to get results over time as a social media author. While there are so many technical inputs and outputs, if you spend time trying to figure it all out, eventually good things are going to happen and even then perspective is everything. Just a few more likes, sales, follows or interactions than yesterday is progress. Take this whole deal seriously and serious results will happen.
We roll everything up into a snowball of expectations when really that work which is being laid down now might not pay off instantly, it could take years. Social media is a constantly moving conveyor belt where something you shared before might not be seen by those who you are visible to now. The work will eventually be worthwhile for those who do keep going and spend that time figuring out how to reach an audience and believe me, I know it’s hard but if you really want this, then you’ll get it, if you work hard.
Through all the algorithms blocking links and keywords to folks just not seeing your posts, there are so many things thrown in front of our attempts to hamper our progress online. The platforms have an agenda also but we just don’t know what it is. Write a book and share the link to your social media following, instant sales – I don’t think so ‘Marketing Experts’ of 2010. More like spend as much time as you can reminding folks you create stuff that is worth reading while exploring every possible way to trick the algorithms that you are not trying to sell something. The experienced veterans of social media don’t even spend much of their time pushing sales, they push themselves in front of an audience using conversation which drives visibility. Supporting others genuinely, that helps too. Be like them and you’ll succeed because I do, every day. Social first, media second will always win the day.