While the majority of things in writing can be subjective, most authors will know the struggle of trying to market and sell their work. The sheer variety of ways to try and market books these days can be quite daunting but I reckon I’ve got a decent grip on it. Follow me as I lay out my latest book promotion efforts with a hope it helps another wordsmith…
What is book promotion some of you ask? Well for the beginner and to me book promotion is any method that is used to sell books. This can be through a price reduction, paid advertising, free advertising and even less direct advertising like a social media presence. There are so many ways to promote a book and most of time I tend to combine these methods.
Firstly and quite importantly when it comes to promoting a book its good to have something to aim for or at least a reason why you are promoting a book. While sales is normally the main priority, this time I had another aim alongside that – more on that in a moment.
The book I would be promoting this time around was my very recently released self-help authoring and blogging guide book ‘Consistent Creative Content’ and on June the 26th it would be discounted to 99 cents (regular price $3.99) for that day only. My methods of advertising would be a paid promotion via book promo site Robin Reads and I would also be leveraging my social media following across a few different platforms. After the book’s initial release the sales have began to drop off to almost zero so a little advertising will hopefully jump start things.
Let’s break that down into three factors.
Time – an important factor when it comes to promotion. One day only for this promo adds urgency for potential readers to buy a book on the day.
Price – From $3.99 to $0.99 is quite a jump and adds a level of extra persuasion for potential readers.
Reach – Using a paid advertising package via a book promo site and my own social media following meant that I could reach more potential readers on the day.
Combining these three factors should result in a positive outcome for any book being promoted although different books have different circumstances to face such as rating and genre. You’ll also notice the book cover for ‘CCC’ is professionally designed and a beginners tip: potential readers do judge books by a cover so invest in a professional to give a book the best chance of selling.
For this promotional run I had another aim and that was to push ‘CCC’ up the Amazon charts so it could get a little more visibility and hopefully a few more ratings because my intention longer term is try and secure a BookBub Featured Deal. A few more ratings would increase the chances BookBub would say yes and their Featured Deal Advertising package is basically the holy grail of advertising. For me to get this book featured by them would be the dream as it would reach so many more readers. I consider this promo run a partial stepping stone towards a bigger picture.
As you can see the blue bar represents the launch of ‘CCC’ which gradually tailed off into June.
And then June had a few sales but then things became pretty sparse so it was time for some promotion!
On June the 26th and for one day only Consistent Creative Content was discounted to 99 cents from the original price of $3.99. Here are the results:
Sales in 5 territories and even some further sales all the way into July. A good promotion will keep a book visible and selling for some time after. A great book promotion will pay dividends even months later.
The best chart movement came from the US and these numbers were in the high thousands at the start of the day. They are super competitive charts so to see these numbers improve was awesome.
It wasn’t until the next morning that I checked Amazon to see ‘CCC’ in the top 4. Fantastic!
It would have only taken a few more sales to hit best seller but that’s for another day perhaps.
Factors for Success
I’ve shared my aims and the basic details of the promo but what are the finer details? Here’s what I did/what happened during the promo.
Social Media and Visuals
Using Twitter, Facebook, Instagram and this blog I spread my social media coverage wide and shared this book banner. Book banners make for a nice additional visual that should hopefully enhance the cover of a book.
I also shared a visual representation of some recent reviews and spread that around the platforms.
Specifically on Twitter I took advantage of the #shamelesselfpromosaturday hashtag and combined with 11k followers that helped spread the word significantly.
In general, social media is a hard arena to sell books in, especially as the platforms tend to notice you sharing links and things. This always makes for a challenge. You can read more about getting better results at Twitter here and you can read more about selling books without dropping the link here.
‘CCC’ already had some reviews and ratings but it really needed a few more, especially if I want a BookBub featured deal, they need to see recent review progress. Reviews serve a book for the purpose of promotion more than anything and some very needed reviews arrived right on time…
And on the day fellow author Ellen Khodakivska released this awesome review!
Reviews also started appearing over on BookBub which is vital for the long term and very much appreciated.
This ‘stepping stone’ promotional run succeeded in helping ‘CCC’ climb the charts and get some much needed visibility. Having paid $60 for the promo via Robin Reads the royalties are at a loss currently but I paid for this promo using the previous months royalties so I’m taking it as a win. To be able to put money back into to promotion after making it from a book is the stuff of dreams.
Remember its all about Time Price and Reach. If you can get those factors right then hopefully sales will come in. This time around I didn’t break any records but I jumpstarted my sales slump and positioned myself for a better chance to convince BookBub to say yes.
I’m not particularly interested in making a huge amount of money in authoring and this book I have written is to help others more importantly. Hopefully this post helped a fellow wordsmith and you can read so much more about book promotion via the resources section or alternatively you could buy Consistent Creative Content which is currently $2.99 or less in some places and is full of guides like this one.
Thanks for reading and next stop BookBub…. or I will at least apply for their featured deal….