Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…
I thought it would be best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…
What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?
What do you want and what do you need to do in order to get it?
Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…
People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.
- Reasonable Price
- Decent Blurb
- Decent pro cover art
- Catchy title that matches genre and cover
- A social media presence of some kind
That’s great and all but HOW can I get people to read my work?
Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:
- Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
- Friends and relatives are a great starting point for reads/reviews. Ask them to help.
- Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that
- Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
- Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
- Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.
Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…
Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.
Don’t just share your book link, don’t, I see you’re about to do it, just don’t!
Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.
If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…
Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.
Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…
The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…
And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!
And and before you go, let me tell you about my recently released self-help book that is packed full of information and guides on selling books all the way to social media. All you need for success is Consistent Creative Content.
4 thoughts on “Let’s talk about… Book Marketing”
As a person who likes to provide RTs to people who have RTed my Tweets, I find it quite frustrating to land on an author’s Twitter page only to find out that the first 20 tweets are all exact repeats of one another with the author’s book and the text “Buy my wonderful book”.
You see, I can then only RT one of the author’s tweets, no matter how many he has posted. Whereas, if he had a tweet about a book he’d reviewed, one about his book, and one about his funny cat…he’ll get 3 RTs of tweets I’m very happy to share. 😉
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Great post with some solid ideas. Thanks Lee. Now to write that book 😜
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Thanks Bryan. Best of luck with it 😎
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Hey Lee! It is so interesting and engaging. I liked it so much. Thanks mate for this.
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