The Tweet Machine Basics for Authors and Bloggers

The world of social media is the glue that holds all of my authoring and blogging efforts together. In particular, Twitter is a weird and wonderful vessel that sails the seas of social media and can be used as a valuable tool in both marketing and finding your own crowd. Everything I’ve learned from the Tweet machine can both be applied to all writers and bloggers who make up the wider writing community.

To begin with, my advice for any prospective writer or blogger is to get yourself a Twitter account. The potential reach you can achieve doesn’t compare to anywhere else, so if you aren’t on Twitter you will most probably struggle to reach potential readers.

You’re going to need a handle (username). This can be creative or simple. Both work fine and yet again another important attribute outside of the trio looms.

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent. Why, you say? Because that’s how I got several thousand followers in just a few years, so you need:

A real profile picture of yourself;

A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better;

A pinned Tweet – a tweet you can put at the top of your profile that relays what you currently have available/currently writing, what’s coming soon or even a link to your book or blog;

To engage with others by commenting, offering help and advice, being friendly, supportive and decent;

To be honest. Trust me most twitter types are drawn it.

This also includes a following strategy that consists of:

Following those who follow you;

Unfollowing those who no longer follow you;

Following those who interest you.

Now you might be asking what exactly do I tweet about? My mantra is to tweet about anything as long as it informs, inspires, entertains or provides some level of value – this will normally lead to some engagement but if not it’s probably due to lack of visibility because of a low follower count. I will typically add at least one hashtag to that tweet also.

Popular hashtags for authors and bloggers include: #author #writer #blogger #writingcommunity #amwriting #amreading.

Twitter is a wonderful arena full of folks just like you, and together the voice of authors and bloggers is louder trust me.

For absolute beginners it might feel like nobody is listening or seeing your posts. This is only reflective of your current following. At the very beginning tweet less and spend more time commenting on the tweets of others. Explore hashtags and search for folks who you have a common interest with.

Twitter takes some time and effort to work out and has a very specific psychology to master. As long as you are approachable and lightly social, you’ll be okay but remember, it takes time and above all, good conversation between you and others. Before you experience any type of external success (book sales/blog views) your audience will need to feel like they can trust you. This can only be achieved long term and through genuine interactions. I call this the ‘Algorithm of Trust’.

This post is an exclusive excerpt of self help book ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is available now.

7 thoughts on “The Tweet Machine Basics for Authors and Bloggers

  1. Thanks Lee. I prefer Instagram and have stayed away from Twitter because of all the vitriol. But authors, including yourself, seem to have success with the platform. My question is about lists. Do I need to have them? If so, is it better to follow other lists or create my own?

    Liked by 1 person

  2. Thanks for the information in this post, Lee. After blogging, Twitter is my main social media account. I agree that it does take up a lot of time and hard work to get your tweets noticed, but being social is what it’s all about. Interact with others on Twitter, and you’ll soon get yourself noticed.
    How do you check who has unfollowed you on Twitter? I only ask because I find that some people unfollow me as soon as I follow them back. I don’t get why they do it unless they’re interested in numbers rather than content.

    Liked by 1 person

    • Thanks for reading Hugh, there is no official way to track those who unfollow you – normally it is because they are just number focused like you said. I tend not to worry about numbers so much, for a long while they were very low for me and then things suddenly picked up.

      Liked by 1 person

    • Exactly I interact a lot and it has gotten me a lot of writing follows on my main account. Try replying to someone and see where it gets you. I’d also recommend following promo accounts especially as a blogger. If it is retweeted the potential reach is greater
      Lists are a good way to follow different accounts on a topic without following them all. Just follow the list and you will see tweets from the member accounts on the subject I made two one for cats and one for blogging. Twitter Kitty Corner and Blogging List. Twitter will suggest topics based on your activity It is just easier that way.

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    • They may have checked your account and decided it no longer interested them. So follow without checking. Unless it drops off significantly, I would not worry. I don’t worry about followers because most of my engagements have come from non-followers because I interact widely. It is also easy to follow an account and not look at it. Follower counts are not the best metric for social media success because of this. R

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