Book promotion sites are a great way to advertise a free, discounted or full priced book. Over the many years of promoting my work I have built up quite a list of sites that have been effective in helping me get some much needed sales or downloads and now it’s time to help a fellow author.
What are Book Promotion sites?
For beginners Book Promotion sites are an advertising method that utilises a large reach of people through email subscribers or their site might get a lot of traffic because it’s popular. The general consensus with these sites is that they advertise something that’s either free or discounted so you’ll need to organise pricing depending on what a site will offer. Some will advertise your work for free while others will charge. Basically you are paying to use their voice which is probably louder than yours. Having sold more e copies of my work than paperback I’m inclined to say book promo sites focus mainly on e books.
This list is broken down into three different tiers. The high end, the middle of the road and lower end. They are listed this way to reflect on price and overall effectiveness. My tip would be to use sites from all 3 tiers in a single promotion for the best results. All of the sites listed can be found through a quick Google search.
The High End…
E Reader News Today
Except for the early days, every one of my promotional runs has included one of the above sites. BookBub particularly are very hard to get in with so be warned. Their featured deal if you can get one is the ‘holy grail’ trust me. You can read more about BookBub here. Some of these sites also expect your book to have some reviews but check their specific submission policies for more info.
Price Range: Anything north of $40
The Middle of the Road
Armadillo E books
E book Booster
It’s Write Now
These sites are probably the most effective for the money I have paid. Using a few of them in one promo can be particularly effective. Not all of them will charge you a fee also.
Price Range: From $10 to $25 – dependent on the package/ some sites are free
The Lower End
Indie Book of the Day
Discount Book Man
Free 99 Books
This is Writing
While this list is classed as the lower end that doesn’t reflect fully on how effective they can be when stacked alongside other book promo sites. They are down here because all of them offer a free package.
Price Range: Mostly free but up to $5