Weekly Ramble #86

Reviewing 41 books in just over 10 months is up there with 2020’s finest moments for me. These days book reviews are the anchor of premier content for this blog and they make the whole thing seemingly tick. Not only do they provide content that an audience likes but with book reviews comes a plethora of opportunity.

Although I’ve said writing more books is probably the best advice I can give for marketing, first of all you have to convince people to invest in you before they’ll invest in any of those books and so comes that opportunity. Reviewing books by fellow authors will get you more personal investment than any marketing trick or tip out there. It proves you want to contribute to the industry and be a part of it. You’ll be seen in a trustworthy light, and with trust comes loyalty. This will take time and all good things do.

Let’s face it, if your an author you know the struggle to get reviews, if your a blogger you know the struggle to get reads, I know it too and so I set out to fight back by helping others as I would wish to be helped – that’s all this is and the road to being taken as a genuine and respected figure in blogging and authoring is paved by giving back. The best forms of engagement rely on being genuine, honest and giving without expectation. I’ll say that word again trust. Commenting on another blogger’s post will sometimes make their day and most of us know how much a good review can help an author’s general mood.

And what do I expect in return – well here’s the wonderful thing, I actually expect nothing back because reviewing and helping authors is done out of mutual feeling so if I get anything out of it, that’s a bonus. This whole deal is a state if mind and importantly above all I’m reading wonderful books – something I have loved doing most of my life. If you can fashion a passion into a worthwhile cause then you are a better person for it. There have even been better outcomes than selling books or getting reviews because now I regularly connect with authors through email, twitter and this blog. Some just want to talk while others run ideas by me, not that I know much but I’m happy to help.

To all the authors I have connected with through reviews and social media endeavours, you were the one’s who got me interested in your work and pushed me to this achievement so thank you. Where do we go from here? Well the year isn’t out yet so you can expect this Hall of Information blog to do what it always does, to review more books!

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