Book Promotion Results September 2020 Pt2 – ‘This time it’s literal….’

Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!

The aim of this post/who is this for…

The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…

Previously…

To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:

1. To get as many free downloads for the book as possible + some discounted sales after.

2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.

The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.

A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.

As you can see the initial numbers were good…

Updated numbers from part 1…

Free downloads of ‘Cemetery House’ during this run

1,838

Sales of ‘Cemetery House’ after the run @ 99 cents:

6

Sales of other books in the series during and after the run

62

Sales of other books in my backlist

3

Part 2 actually starts here…

Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.

Aims of this promo

The aims of this promo were as follows:

1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.

It’s not free currently, this is here just to display the banner I used…

2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.

3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.

Strategy – how was I going to do it?

Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.

Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.

He’ still in pain, like most authors

My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.

Results

Lets look at how it went, then I can share which promo sites I used and what factors of success were…

Day 1

Darke Blood reached #3 in the Amazon UK Occult chart.

Day 2

Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.

Day 3

6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.

The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.

Analysis/Factors of success

This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!

Factor 1

A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!

Sub Factor of Factor 1

Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…

Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!

Factor 2

At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…

This is a stock image, not from my books….

Factor 3

Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.

Factor 4

The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.

Geographical Factor

For this promo I used a few sites that are UK based and this directly drove more sales in that territory.

Basic factors

Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.

Final Figures

As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.

The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…

Book Promo sites

This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:

Bookbongo – Cost $5

Ebook Booster – Cost $20

Bookrunes Cost – $25

Freebooksy (Thriller promo) – Cost $40

Bookzio – FREE

Book Hippo – FREE

Book angel – FREE

As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..

Final thought

Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.

Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…

Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!

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