Hall of Information Investigation: Being paid to leave 5 Star Book Reviews on Amazon

This post is designed to inform and help those in the online world of authoring and reading. It is an investigative exploration more than anything. While the subject matter might be subjective, this isn’t the place to be throwing differing opinions around, it is here to be spotlighted.

For the purpose of this investigation, no parties other than myself will be directly named. Let us explore the concept of being paid to leave 5 stars review on Amazon…

Introduction

The world of Amazon reviews is huge business these days. For authors; probably the greatest struggle to get in all of publishing. Nobody has ever complained of having too many reviews and every author I know has faced this at some point as their greatest lament in writing. Don’t get me started on the lower star reviews either…

Authors are always looking for more ways to get those reviews – many seem to think this is the only way to sell books and there are several high end book promo sites that only showcase books with a higher amount of reviews. Authors sometimes shout to the high hills about how important reviews are, especially indie authors and most of the time it goes unheard so there’s a general feel of frustration around the subject. It’s a huge never going away need that can unfortunately be exploited. Exploiting the desperation of a person isn’t a new tactic, it’s basically what sales can be defined by.

Here we have a product, and our marketing team are going to tell you how you need it. You will then feel you can’t live without it and then you’ll buy it…’ – Businesses everywhere, all the time.

Getting book reviews is a constant itch that can only be temporarily scratched. There are several thousands of folks out there who see this as an opportunity to make a fast buck. There are even those who will use readers to carry out the hard work and siphon huge amounts of money in the process all the while working around Amazon who take this very seriously. This is probably why I have written this post, not to controversy grab for reads, not to name and shame but to inform and hopefully get the message across that authors are being exploited for reviews (which aren’t the be all and end all), but what exactly am I trying to inform you about?

Being approached to write 5 star reviews…

I’d never been approached as a reader to leave 5 star reviews on Amazon until the other day an ‘account’ slid straight into my DM’s . For the sake of this post let us call this account ‘Reputable Readers’ and what exactly did ‘RR‘ say in said DM?

(Paraphrased and wording changed)

‘Hey, wanna review books for (undisclosed amount of money)?’

(Three/four paragraphs of waffle about what services they provide for authors and books)

‘There’s a certain expectation that you should leave a 5 star review. We’ll pay you (undisclosed amount of money) per 5 star review’

‘We’ll also pay to buy the books you review just so they are verified purchases via a well known online payment thing. You stay classy!

‘Representative from Reputable Readers’

What’s the big deal about this?

From the paraphrased message and trust me, this is everything relevant they said, you can see they wanted me to just leave 5 star reviews for books they recommend. It’s what they haven’t mentioned that serves as red flag numero uno. There is no mention of leaving an honest review or even reading the work that I would have to buy. They are pretty up front about it but in a clever way and clever is probably what this whole deal seems on the surface.

This whole ‘service’ looks to be instigated via Twitter messages and under the radar. ‘RR’ will approach an author desperate for reviews > author likes the concept and agrees, then pays undisclosed amount of money (probably a lot) > ‘RR’ approaches a willing reviewer offering part of that undisclosed amount of money > Reviewer does all the work, leaves review, verified purchase.

‘RR’ have no real interaction on Amazon and they basically serve as an expensive middle man that rakes in the cash and gives a little to the reviewer who has left the review on their own account. All which operates undetected. A cash incentive will always persuade someone to say yes while they also persuade the author with 5 stars. This whole deed is seemingly invisible to Amazon who are huge on fake reviews but through this process it’s very difficult to prove.

If I were to try and report ‘RR’ I couldn’t due to lack of real proof, they are just a middle man and that probably only leaves me with one choice, to report the author who really isn’t the bad guy here. They just want their work to be liked and in this ever growing world of the internet it’s tempting to google ‘buy 5 star reviews’ because there are so many who are offering this service.

This whole concept is clever and perhaps an immorally genius attempt at making money and that’s why I wrote this post to serve as a warning to authors and readers. I’m not a fan of anyone being exploited and on this world wide web, it’s everywhere and authors are being exploited here. They could also get themselves in trouble if Amazon found out.

Authors paying for 5 star reviews is wrong, being paid to give 5 stars without reading a book is wrong and more importantly Amazon don’t like it, they will shut your shit down if they find out, trust me!

Disrepute

There are several different types of review services that pop up online all the time many of which provide readers with books and authors with honest reviews – it’s all about execution.

I’m a reviewer for Reedsy Discovery who are a growing social platform for readers and writers and I have even been tipped by an author after leaving an honest review for their work . I suppose that’s what this whole deal is about. Paying for 5 star reviews puts other readers who spent time reading into disrepute, it also preys on the desperation of some authors who just want reviews: this is especially prone in beginner authors who no doubt ‘RR’ will target. It’s also lying and misleading potential future readers. You could argue, this is just business, and I want folks to read my stuff, they don’t need to know what goes on in the kitchen. You could argue that, but not here, shove that opinion.

Methods of honesty

Straight up, reviews don’t actually matter that much. And yeah that’s coming from an author who checks to see if he has any new ones multiple times a day. They literally serve as a gate keeping method for some promo sites and not much else. Of course they mean a bunch more to the small time creator but eventually that small time creator won’t need just reviews to sell books because readers would have invested in them as the person first. If I were you, I wouldn’t focus on trying to get reviews but to get people reading your stuff through promotion. Check out the resources section for that…

Concluding thoughts…

The best we can do about subjects like this post is to talk about them and spread awareness, especially to those who are vulnerable to a scam – let’s face it, we all are. Writers and bloggers as a collective are stronger together.

I’ve kept the ‘service provider’ nameless in this post to firstly avoid any retaliation – trust me this happens a lot with these posts and because ‘RR’ will be here today and probably gone tomorrow for another one to pop up. How they change tactics is up to us to find out and report to the community which I care for.

Thanks for reading and of course your thoughts are welcome in the comments – keep the opinions light…

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