I write this with hope it reaches someone who can at least entertain my thoughts and ideas for just one moment. Thoughts and ideas is my craft and the industry I represent is made up of them. I’m talking about authors and specifically in my case independently published authors. An indie author is an unpublished writer who never gave up and found their own path towards publication. They never let main stream rejection stop their dreams being achieved and they put their life and soul into their passion; telling stories. This also applies to ‘traditionally published’ authors and there is no deviation between indie and traditional in terms of hard work, passion and quality of work.
Most authors all share the same struggle of telling the world their work exists. The ways I have seen fellow wordsmiths spread the word is indeed creative, insightful and inspirational. But the distribution of our product is only as good as the ‘distributor’ and by that I frankly refer to the one mainstream book distributor who claims to be in everything from ‘A to Z’.
This is no way an attempt to bash or slander such a large scale business, what they have done in recent times to literally provide anyone with content the opportunity to publish is truly wonderful; this also includes me, but a market dominated by one solitary force results in just a single winner; the business. They get to write the rules and by that I mean they take high percentages of small scale authors royalties and overall treat everyone like a number; again not a bash, just an observation and hence comes an opportunity.
Specifically looking at the e-book market in a broad sense, there is no particular large scale competitor who can provide writers and readers with an alternative. Healthy competition in any market will always have an outcome that benefits the customer and the future of e-books is just waiting for the opportunity for it’s market to be opened with genuine competitors.
E-books will only ever go so far with a sole distributor but what if there was another on the same scale? What if someone else stepped in to the market with large scale aspirations who also gave authors and creators not a better opportunity but an alternative opportunity? That is indeed why I have written this letter because e-books are such a fantastic opportunity for a content provider as large as Netflix. This idea is indeed in its conceptual infancy and there is a bunch to think about, but in essence would ‘streaming’ or ‘lending’ e-books be that much of a difficult feat? Sure you’ll probably have to buy a bunch of extra servers but there are hundreds if not thousands of authors who would be more than willing to give out their work for the world to read and at the same time the market will be fairer for everyone involved.
Netflix lending e-books is a future I think we can all agree would be an awesome thing. I can even imagine Netflix original books becoming Netflix original series or films. And whilst Netflix is truly a red hot business right now it would be taking a huge step for producing way more content with e-books.
I look forward to hearing what you think about this concept.
Indie Author, Netflix customer since ’12 and ideasmith.
For anyone reading what do you think? All industry thrives upon healthy competition in the market, and if you agree with this concept we need to get this in front of the right eyes. Please share, comment and tweet so we can prove that words and ideas can change the world for the better.