A guide to book promotion

The thing about life and doing stuff means that sometimes you gain experience. And to be more specific, when it comes to writing books (I currently have 2 published with 3 in the pipeline) I have learned all sorts of crazy, funny and sometimes important things. I’ve dabbled many times in sharing my experiences all things publishing and this post is indeed another branch from my resources section.

This is my guide to book promotion…

First of all the results I got from my various endeavours is subjective and dependent on a lot of things. This includes: the type of book you are promoting, the state of the market, timing, pricing, quality of product and how it looks, how many reviews, yada yada yada.

A lot of things have to align pretty well for any book to sell, even thought there are snake like marketing tactics to trick people into buying things. You wont find any here, just honest experiences, ideas and tactics.

STEP 1 

Firstly you have to decide what you want. For me personally and my two books, I wanted people to know they existed, quite simply. Thousands of sales would be great but I realistically want to shift enough books just to know they are being read. A majority of 2017 I spent trying to figure out the best way to promote both of my books and truthfully my sales were god awful. (Basically near to zero).

I went from near enough nothing to a maximum of 600 plus sales in 1 day! Hell we even hit number 1 in the occult charts at one point. And there’s no proven secret, you just need to do your homework and that’s the next step.

STEP 2 – RESEARCH 

Now where did I do my homework? Goodreads!

image

There are hundreds of discussion boards/groups amongst the grand depths of goodreads full of mostly up to date and historic information. One particular group I joined; ‘Support for Indie Authors’ is packed to the rafters with stuff. And for the first time in my writing life, I knew I wasn’t alone.

This group is full of not only valuable tutorials but it is run by people who have been there just like you, their books haven’t sold either and they discuss it, vent and share. This is the wonderful thing about the modern age we live.

There is a section dedicated to book promotion, and so I got to work deciding how I would go about promoting my books. I wanted people to know my product was there so how would I do that?

I was willing to part ways with some money, not a lot mind, say around £50. How would I know my money was being put to use, I consulted the discussion boards where people tell you results and now here I am.

STEP 3- DECIDE 

I put together a short list of promo service providers. Websites and companies who specialize in promoting books via websites and mailing lists. Some of them promised over 10,000 eyes would look over their newsletters alone. I made contact with ones who looked genuine; many of them have a process such as a form making it all the more easier. I will list my results further down.

STEP 4 – IMPLEMENT 

I timed my booked promotions with a view to eventually give the e-book of Open Evening away for free. I enrolled in KDP select for both books and set up dates for them to be free (5 days in a row). (I only intended Open Evening to be free but Darke Blood was also for a time). Everything was organised and so I waited for the promo dates to roll by.

STEP 5 – TRACK SALES AND RESULTS

Book sales began to trickle in. And so here are the results and who I used:

Before books were free: 

Book Doggy – Cost $10 – Book sales – 21 (not bad huh?)

Bargian Booksy – Cost $43 – Book sales – 21 (somewhat pricey compared to above..)

Fiverr – Cost $5 – Book sales – 3 (Probably not worth it again, but lesson learned)

The 5 days my e-books were free:

Bookwerm – Cost $10 – Book sales – 10

And then things went a little crazy, by day 2 I had sold 83 books and then that number kept growing until my final day of being free. Open Evening was downloaded 629 times. We hit number 1 and many post downloads came in after! oe 1

So there it is, Open Evening officially arrived and I was only just touching the surface in terms of promotions. But this is the beginning.

The good thing about kindle is that you can also track pages read, and so here are my results…

people are reading

As you can see people are reading my book. Which is what I wanted from this, just to let people know it exists. When it comes to promotion of books, the job is never done. And there is always someone who has been in your situation.

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